As technology and the internet are in a constant state of change, it makes sense that new and trendy eventually becomes old hat. Increasingly, people are coming to us to create something new over their existing site. Here we look at some of the website trends of the modern age.

The Scrolling Homepage

A popular web trend is to display the most important content on the homepage, meaning having to click away less often for crucial information. Long, scrolling pages certainly have a place in 2015, though it’s not always best in terms of SEO. Generally speaking, the lower the content is on the page, the less of an impact it makes. Long landing pages are particularly good for sites with a high amount of content, but it might be worth considering a ‘back to top’ button as well.

Parallax Backgrounds

It’s hard not to fall in love with parallax imagery, which creates a special effect as the content slides over and below it. Parallax scrolling tends to work especially well with the aforementioned homepages, serving as a fancy way to break up content. We’re into this ourselves, but only recommend its use in moderation.


A popular one among web design companies, animations attempt to hook in clients by making an instant impression. It’s good for websites to be more than just a static page, but we favour transitions of a less noticeable kind, with fade in effects and sliding imagery. The more intricate work can cause issues for those on old machines or less than ideal internet connections.

Contact Forms

Standard practice was to have a contact page with your address, number and e-mail for users to get in touch. These days, contact forms have taken hold and represent a shift to make things even easier for potential customers. These forms can allow people to make enquiries without even opening their e-mail clients.

Social Media Links

Facebook, Twitter and Pinterest accounts might not always drum up work, but they are necessary from an awareness perspective. It’s important to link your social content (whether it’s through an icon, follow box or feed) to your site, presented clearly for visitors to click on. It’s a great way to hook potential customers in, or to simply let folks know what your company’s about.

Responsive Layouts

Over a third of internet traffic now comes form a hendheld device, so it’s probably best to have a website that’s optimized for such use. Responsive sites don’t always look as good as non-responsive ones when viewed on the go, but that’s because they’re designed to put function before visual appeal. This way bored commuters won’t have to delicately tap the screen with a fingertip just to get to a new page.

We listed just some of the modern website trends, but there are definitely more worth considering. Noticed any for yourself? Let us know on Twitter…